Here’s a simple point to ponder over – ideating or day-dreaming about launching an out-of-the-box, unique and robust mobile app is one thing. And, planning and executing it with perfection is a whole other ballgame.
There are thousands of companies out there that are building mobile applications almost regularly. On the other hand, there are a number of startup businesses that are gearing up to kickstart their app journeys.
But, in reality, only just a few apps actually make it to the app stores. And, even fewer make it to the devices of mobile users and even fewer stay on the device of users for over a few months or years.
Wondering how you can plan and launch a successful mobile application? Indeed, it requires a bit of meticulous strategy, proper planning, and flawless execution. These apart, there are a few other factors, which you need to take into consideration to plan and launch a successful app.
We have highlighted these factors in the following excerpt. Take a read –
Secret Sauces of Planning & Launching Your App Successfully
Figure Out Your Purpose
Understanding your target audience and having a clear objective are the cornerstones of any successful mobile application. Why is your app necessary? What issue does it resolve?
Perform market research to assess customer pain issues and examine rival apps in order to validate your app idea. According to data, inadequate market research is the reason behind 42% of mobile app firms’ failure.
Make sure that your mobile app stands out from the crowd with a distinctive value proposition.
Important Questions to Ask:
- Who is the ideal user for my app?
• What characteristics would this audience find appealing?
• Does this issue already have a solution, and if yes, how can my app enhance it?
Design the UX & Plan Out Features
After you have a clear understanding of the goal of your app, list the essential features and create an intuitive user interface. 87% of consumers stop using an app because of subpar functionality or an ugly interface.
User engagement and retention can be greatly impacted by a smooth, intuitive user experience. Work together with UX/UI designers to produce wireframes and prototypes so you can see how the app will look and function.
The following are some best practices for a successful UX design:
• A minimalistic design that just includes the most important elements.
• Simple navigation that makes it easy for users to complete tasks.
• Consistent design components to ensure screen familiarity.
Pick the Right Tech Stack
Performance, scalability, and upkeep all depend on the technology stack choice. Whether you’re creating a cross-platform app or a native app (iOS or Android) will determine your decision.
While cross-platform apps created using frameworks like Flutter or React Native are more affordable, native apps often provide better performance.
A 2022 survey found that more than 31% of developers favor cross-platform development since it saves money and allows for quicker deployment timeframes. Before choosing a course of action, consider the advantages and disadvantages of each choice.
Create a Minimum Viable Product (MVP)
Consider creating a Minimum Viable Product (MVP)—an app with the necessary functionalities to address your users’ problems—instead of releasing a fully functional software right away.
Before investing additional resources, the MVP approach lets you reduce risks, get user feedback, and enhance your product. For example, Dropbox began as an MVP to help evaluate its essential features before growing.
Experts in the Agile methodology claim that creating an MVP can cut the initial cost by half. You’re more likely to produce an app that satisfies consumer demand if you iterate based on customer feedback.
Test Rigorously and Thoroughly
Slow load times, crashes, and bugs can turn off users. According to research, if an app is sluggish or slow, 1 in 4 users will stop using it after just one use.
Thorough testing is essential to preventing this. Test various devices and operating systems for functionality, usability, performance, and security.
To find any possible problems prior to launch, spend money on both automated and manual testing techniques. A group of actual users participating in beta testing can also reveal information about how well the app functions in everyday situations.
Keep a Tab on Its Performance
Finally, the launch day arrives! Collaborate with your marketing team to optimize visibility and ensure a seamless launch. Monitor data including, Downloads, User retention rate, In-app purchases or ad income, App store ratings, and Reviews.
Around 95% of apps that don’t successfully engage users are abandoned after just one month, according to studies. Continuous performance monitoring and quick resolution of any problems or suggestions to enhance the user experience can help fight this.
You can keep your user base by providing frequent updates with new features and enhancements.
Post Launch Iteration and Support
The release of your software marks the start of a cycle of ongoing improvement rather than its conclusion. Get user input, pinpoint problems, and add new features or address bugs. Frequent updates increase your app’s visibility in app stores and improve the user experience.
Long-term success is more likely when you listen to user feedback and adopt a post-launch strategy. Apps that offer regular updates are thought to have a 60% better probability of keeping users after the first six months.
Your App Demands, Our Command!
Ahaan Software Consulting has always been a beacon for the clients who want to plan out and launch their apps successfully. Innovation and quality lie at the heart of team Ahaan’s work strategy, earning them the repute as India’s top-leading center for premium IT solutions. Connect to our experts to make your dream app a reality!